Google Adwords provides one of the best digital marketing services platform where it creates open market for seller to demonstrate their product and services through keywords, it also give opportunity to buyers to have multiple options of products and services they are looking for, Basically it is a lead generation tool for any company/organizations. But its entirely work on behavioural science of consumers and business analytics. It looks simple but its entirely a complex mechanism, thus, some companies can gain 500% ROI on campaign and same company can loss lacks of rupees in no time.

In layman language its entirely work like stock market with full of uncertainties’ stil it is a best tool for lead generation for any company/ organization. In nutshell, major benefit is your customer is contacting you for your products and services and not you!!!!!!!

Some basic features of Google Adwords

• PPC ( Pay Per Click) it means you only pay when someone clicks your ad
• You can set a daily budget to control your advertising spending
• You can choose your own keywords for your product and services and set price accordingly.
• You can set locations where your ads should be seen so local business aren’t paying for ads run in other cities)unnecessarily your funds will not be should not  in other locations.
• Your target is directly contacting to you so your success for closure is very high.

Remarketing

This is the best digital marketing services tool provided by Google Adwords where the customer who visited your side but have not enquired due to any reasons. A info graphics ads will always follow him online on whichever sites he opens, which make your brand presence more stronger and long lasting effect in mind of your customer, it keep ahead of all your competitors, so finally when customer takes decision to buy products or services you have already made a place in their mind as one of the prospective options.

Display Ads

This is the tool where digital marketing services goes to next level which works on impressions, the customer who have not visited our sites but have search related to our products and services and have showed interest in our competitors’ products or services, our info graphics ads will be shown to various sites in a day wherever customer visits online. Even we can show our ads where our customers are visiting Thus, again we are hammering into mind of our prospective customer who is going towards our competitors products or services we are creating our brand awareness which may possible change customer mind for final sales proceedings

This is the tool where our customer are visiting other sites than google, so google have an tie-ups which 1000+of such sites for Affilated marketing, it means for eg: if customer is searching shoes he may go to jabong or mytra or amazon or flipcart, so if for this he will not go directly to google. Customer will directly goes to this sites, so we can loose the potential customer as we are not visible to them at that point of time. So we if we used Google adsense we can also be visible to those sites other than google where our customer is making his buying decision. We are directly impacting one of the options in mind of customer and can be one of the prospective options.