This is the organic form of Digital marketing services. it is highily potential source on google. It is not paid but it needs more manpower to execute the work for any clients. This tool is like a slow and steady wins the race. It’sa entire process of taking a company page on 1st page of google after evading all our competitors and sustain there for a long time. There are many back hand activities to be taken care on on-going basis. But in near future even if you are not going for paid campaign for googleadwords your seo campaign will be giving continuous leads. In long run every company have to go for this process only thing is they have to invest at least for first 4 to 6 months to reap long term benefit. This is one of the best source of lead generation for any company / organization.