It is the biggest virtually populated country in the world with population of 1.79billions active users every month. It’s entirely works on likes, it is one of the best innovations of digital marketing services. It is not a great tool of lead generation but is the most powerful tool of Branding and promotions for any products and services. It reaches to public at large through paid campaigns at cheapest cost than any other sources.
Some basic features of Facebook
- CPC ( Cost Per Click) it means you only pay when someone clicks your ad
- You can set a daily budget to control your advertising spending.
- You can set your campaign for likeminded audience, interest, hobbies, profession too.
- You can set locations where your ads should be seen so local business aren’t paying for ads run in other cities) unnecessarily your funds will not be should not in other locations.
- Your target is directly contacting to you so your success for closure is very high.
- You can also set target audience according to your product and services so you can utilize your ad budget in best possible manner.
It’s a entirely professional network tool of digital marketing services. it mostly caters professional people working with small and big companies across the globe. This tool is helpful for organization working in service sectors like ca, lawyers, consultants. It is costly so used very carefully.